International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its 2024 Worldwide Semiannual Software Tracker®. This is the 11th consecutive time Salesforce has earned the top spot.
Why it’s important: IDC is a premier global market intelligence firm widely cited as a top source for market data. Its Worldwide Semiannual Software Tracker offers an “in-depth look into the competitive landscape and market dynamics shaping the current and future direction of the global software industry.”
Details: In 2023, Salesforce market share in CRM reached 21.7% and the company gained more revenue than any other CRM vendor, according to IDC.
- In addition to being the #1 CRM provider worldwide, Salesforce is the #1 market share leader for CRM in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).
- IDC also ranked Salesforce #1 in Sales for the 12th year, #1 in Customer Service for the 11th year, and #1 in Marketing for the fifth year.
Salesforce perspective: “Salesforce earning the #1 rank globally once again underscores our unwavering commitment to helping our customers connect with their customers in a whole new way. As we push the boundaries of what’s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle — delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.” — David Schmaier, President and Chief Product Officer, Salesforce
As we push the boundaries of what’s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle — delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.
David Schmaier, President and Chief Product Officer, Salesforce
Zoom out: Leading companies like IHG Hotels & Resorts are standardizing their CRM with Salesforce on the Einstein 1 Platform, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored experiences, and greater efficiencies.
Explore more:
- Learn about the Einstein 1 Platform and how it works here
- To view a complimentary copy of the report, click here
Source: IDC, Worldwide Semiannual Software Tracker, April 2024. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
